From a Modest Start to a Thriving FMCG Brand

Founded in 2016 by CA Mamta Singh, S2M Retail began as a humble e-commerce firm with just one category—Health & Personal Care, Now dealing in multiple categories. Today, it has grown into a dynamic FMCG brand, driven by her passion for entrepreneurship and commitment to excellence.

Born into a family of businessmen, Mamta found her inspiration in her father, who instilled in her the drive to build something of her own. Balancing her CA studies alongside her business, she exemplifies resilience and determination. Her “never-give-up” attitude is the cornerstone of her success, enabling her to manage operations seamlessly while delivering happiness to customers.

S2M Retail is not just a business—it’s a vision built on perseverance, dedication, and the pursuit of excellence.